1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data are all data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Controller" section of this privacy policy.
How do we collect your data?
Your data is collected in part by you providing it to us. This could, for example, be data you enter into a contact form.
Other data is automatically collected by our IT systems when you visit the website, either automatically or with your consent. These are mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
For this purpose and for further questions regarding data protection, you can contact us at any time.
Analysis Tools and Third-Party Tools
Your surfing behavior may be statistically evaluated when you visit this website. This is mainly done with so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Alphahosting
The provider is Alfahosting GmbH, Edmund-von-Lippmann-Straße 13-15, 06112 Halle (Saale), Germany
For details, please refer to the privacy policy of Alphahosting: https://www.alfahosting.de/datenschutz/.
The use of Alphahosting is based on Art. 6(1)(f) GDPR. We have a legitimate interest in a reliable presentation of our website. If consent has been requested, processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in terms of TTDSG. Consent is revocable at any time.
3. General Information and Mandatory Information
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Note on the Responsible Party
The responsible party for data processing on this website is:
M2 Digital
Stationsstrasse 4
8274 Tägerwilen, CH
Phone: +41 (0) 76 / 675 07 27
Email: info@m2-digital.ch
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage Duration
Unless a specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a legitimate deletion request or revoke consent for data processing, your data will be deleted provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after the reasons for storage cease to exist.
General Notes on the Legal Basis for Data Processing on this Website
If you have given your consent to data processing, we will process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data according to Art. 9(1) GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing also occurs based on § 25(1) TTDSG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also occur based on our legitimate interest according to Art. 6(1)(f) GDPR. The relevant legal bases for processing in each individual case are provided in the following paragraphs of this privacy policy.
Note on Data Transfer to the USA and Other Third Countries
We use tools from companies based in the USA or other data protectionally insecure third countries. If these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that no data protection level comparable to that of the EU can be guaranteed in these countries. For example, US companies are obliged to disclose personal data to security authorities without you as the data subject being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g., intelligence agencies) process, evaluate, and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(e) OR (f) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS FOR PROCESSING IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work, or the place of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.
Information, Correction, and Deletion
Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, the purpose of data processing, and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time.
Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have objected pursuant to Art. 21(1) GDPR, an assessment must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from http:// to https:// and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Objection to Promotional Emails
The use of contact data published within the framework of the imprint obligation for the transmission of not expressly requested advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
4. Data Collection on This Website
Cookies
Our websites use so-called "cookies". Cookies are small data packets that do not cause any damage to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.
Cookies that are necessary for the electronic communication process, for providing certain functions you requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audience) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar identification technologies has been requested, processing will be carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data are not merged with other data sources.
The collection of these data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of his website - for this purpose, the server log files must be recorded.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.
Inquiry via Email, Telephone, or Fax
If you contact us by email, telephone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR, if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send us via contact inquiries will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Calendly
On our website, you have the opportunity to schedule appointments with us. For appointment booking, we use the "Calendly" tool. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter "Calendly").
For the purpose of appointment booking, you enter the requested data and the desired date in the designated mask. The entered data is used for the planning, execution, and possibly for the follow-up of the appointment. The appointment data is stored for us on Calendly's servers, the privacy policy of which you can view here: https://calendly.com/de/pages/privacy.
The data you enter will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data ceases to apply. Mandatory statutory provisions - in particular retention periods - remain unaffected.
The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a legitimate interest in facilitating the scheduling of appointments with interested parties and customers as easily as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.
5. Analysis Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which can also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows the website operator to analyze the behavior of website visitors. For this purpose, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and origin of the user. These data are assigned to the respective end device of the user. No assignment to a user ID is made.
Furthermore, with Google Analytics, we can record your mouse and scroll movements as well as clicks. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms into Google (keyword targeting). Targeted advertisements can also be displayed based on user data available at Google (e.g., location data and interests). As website operators, we can quantitatively evaluate this data, for example by analyzing which search terms led to the display of our advertisements and how many clicks resulted in corresponding ads.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google AdSense, we can display targeted advertisements from third-party companies on our website. The content of the advertisements is based on your interests, which Google determines based on your previous user behavior. Furthermore, when selecting the appropriate advertisement, contextual information such as your location, the content of the visited website, or the Google search terms entered by you is taken into account.
Google AdSense uses cookies, web beacons (invisible graphics), and similar recognition technologies. This allows visitor traffic on these pages to be analyzed.
The information collected by Google AdSense about the use of this website (including your IP address) and the delivery of advertising formats is transferred to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses Google Ads Remarketing features. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign specific target groups to individuals who interact with our online offerings, in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to the cross-device capabilities of Google. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
For further information and the privacy policy, please refer to Google's Privacy Policy at: https://policies.google.com/technologies/ads?hl=en.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Conversion Tracking allows Google and us to determine whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked most often and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that personally identifies the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
For more information about Google Conversion Tracking, please see Google's Privacy Policy at: https://policies.google.com/privacy?hl=en.
6. Newsletter
Newsletter Data
If you wish to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers to send out newsletters, which are described below.
Rapidmail
This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.
Rapidmail is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail's servers in Germany.
Data Analysis by Rapidmail
For the purpose of analysis, emails sent with Rapidmail contain a so-called "tracking pixel" that connects to Rapidmail's servers when the email is opened. This allows us to determine whether a newsletter message has been opened.
Furthermore, we can determine with the help of Rapidmail whether and which links in the newsletter message are clicked. All links in the email are tracking links that can count your clicks. If you do not want an analysis by Rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message.
For more information about the analysis functions of Rapidmail, please refer to the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
Legal Basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
Storage Duration
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe. Data that has been stored for other purposes remains unaffected.
After you have unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings, if necessary. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and ours in compliance with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.
For more information, please refer to the data security notices of Rapidmail: https://www.rapidmail.de/datensicherheit.
7. Plugins and Tools
Google Fonts
This site uses so-called Google Fonts for the uniform display of fonts, provided by Google. When you visit a page, your browser loads the required fonts into its cache to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. Google thus becomes aware that our website was accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the font on his website. If consent has been requested (e.g., consent to the storage of cookies or access to information on the user's device), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
If your browser does not support Google Fonts, a standard font will be used by your computer.
For more information about Google Fonts, please visit: https://developers.google.com/fonts/faq and in Google's Privacy Policy: https://policies.google.com/privacy?hl=en.
Google Maps
This site uses the Google Maps map service. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform font representation. When you call up Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested (e.g., consent to the storage of cookies or access to information on the user's device), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
For more information on how user data is handled, please see Google's privacy policy: https://policies.google.com/privacy?hl=en.